What could go wrong?

Kevin and I used to marvel at the myriad methods of human transportation in Latin America.  Some of our favorites came from Guatemala, where we saw a man riding a giant milk tanker like a horse down a highway, men standing on hitches between a trailer and a cab of a semi (also on the highway), and buses that would take off with a full load of luggage on top, leading some poor guy to try to arrange and secure the luggage while the vehicle was already full speed ahead.

From one of my favorite tweeters (@_youhadonejob) though, we found a new one which really boggles the mind.  Here is a new (but presumably not better) way of transporting a ladder:


Like the title of this post asks, what could possibly go wrong with this method?